Chapter 29

Chapter #29: The Big Business of Sport

Learning Goals:

Understanding the economics of sport
The difference between for-profit and not-for-profit sport
The difference between amateur and professional sport
Reasons behind rising sport salaries in professional sport
The importance of a winning team from an economic perspective
The role of the media, the influence of television, and the fundamentals of the sports-as-entertainment industry
The relationship between professional sports teams and the media
Key figures in the sport industry
The impact and objectives of sports spin-offs